Using Facebook Page Insights to Improve Performance of your Marketing Plan
If you use Facebook Ads (we highly recommend you should, if not already) to improve the reach to your existing and new potential customers, you’re already on the right path towards building your business. However, if you’re not making use of Facebook Page Insights to optimize your marketing plan and Facebook Ad campaigns, you’re missing a lot!
Facebook runs on data and if you’re not making use of data, then there is something important missing. Before it is too late, read this article and get started with Facebook Page Insights.
By using Facebook Insights, you’ll be able to determine critical pieces of information like the best time of day to post, the best day of the week to post, what type of content is most popular, what type of content are people hiding and marking as spam. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.
Facebook Page Insights – The Complete Guide
Facebook Page Insights is useful if your page has at-least 100 likes. If your page is yet to get 100 likes, you can get started now as 100 is a pretty low number and you would be able to get there soon. Page Insights become more valuable as you gain likes and followers, while your engagement metrics become more valuable the more often you post.
To go to Facebook Page Insights, login to your personal Facebook account, go to your page and then click Insights.
You have the option to see summary of last 28 days, last 7 days, yesterday and today. The above picture is from one of our Facebook page and the summary for the last 28 days is displayed.
The Overview is broken down into 3 sections, starting with the Page Summary (above image). In Page Summary, you’ll see a set of graphs with top-level metrics for a number of categories. The Page Summary includes both the Organic and Paid reach. Here is a brief summary of what each metric is for:
- Actions on Page: The combined total clicks for your contact information and call-to-action button
- Page Views: Total views of your Facebook Page, including by people not logged into Facebook.
- Page Previews: The number of times people hovered their mouse over your Page information to see a preview of your Page.
- Page Likes: The number of new likes.
- Post Reach: The number of people who saw your posts in their timeline.
- Story Reach: The number of people who saw your Stories.
- Recommendations: The number of people who recommended your Page.
- Post Engagement: A combined total of post likes, comments, shares, and other engagements.
- Responsiveness: An evaluation of how often and how fast you respond to messages.
- Videos: The number of video views of three seconds of more.
- Page followers: The number of new followers
- Orders: Your orders and earnings.
You can click on any of these charts to get more detailed information, or click on the corresponding item in the left-hand menu. Once you do that, you can find even further details on the same metric and also you’d be able to view historical information for up to 2 years back.
Below picture shows the times when the fans of our page are online. So, going by the data Facebook is providing, we should be posting most of the content around 8 AM and 11 PM Pacific time.
You can also view the data from Post Type perspective. You can get insight on types of post, which include Status, Photo, Link and Shared Video. You’ll be able to see Average Reach, Post Clicks and Engagement data.
Knowing the performance of the post gives you the knowledge to create more content that your fans like, which will in turn increase your branding, reach and hopefully traffic.
There is additional information available in “Your 5 Most Recent Posts” and “Pages to Watch” sections. You can see performance of each post you’ve done. You can add up to 5 competitors and get some data on their page performance as well.
There is plethora of useful information about your Facebook page. However, the key is to take the data and create something meaningful with it.
Let us know in the comments sections below if you found this post useful. Also, if you’d like to discuss anything related to Facebook Page Insights, feel free to do so in the comments section below.