Apurva Tripathi, Author at Course Pursuits
Apurva Tripathi

Author Archives: Apurva Tripathi

Using Facebook Page Insights to Improve Performance of your Marketing Plan

If you use Facebook Ads (we highly recommend you should, if not already) to improve the reach to your existing and new potential customers, you’re already on the right path towards building your business. However, if you’re not making use of Facebook Page Insights to optimize your marketing plan and Facebook Ad campaigns, you’re missing […]

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Case Study: This Online Course Creator Created a $20+ Million Income Business and has 20+ Employees

This case study is about an online educator, Shaan Patel, whose company, Prep Expert has done over $20 Million in revenue and and employs more than 20 employees. Shaan founded his company in 2011 when he was 21 years old. A landmark event in the company’s history came in January 2016 (The company, Prep Expert was […]

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How to Generate Leads for your Online Course using Quiz

You might have seen personality tests in your Facebook feed. Facebook has been cutting down on those, but you can still find them in Facebook and several websites. Can you guess why?  Personality tests or Quiz are super easy lead generation methods, which any always work. They may be irritating at times, but are usually funny […]

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50+ Words Your Online Course Needs to Boost Sales

​What makes people ​buy?  Public and ​private ​companies spend millions of dollars researching and implementing ideas that can increase their sales revenue. Universities receive​ millions of dollars each year in grants to research the psychology behind buying something. ​​A lot of information ​on what makes people buy is already available for free in the public domain. So, […]

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Subscription Fee vs One Time Fee – Which is Better for your Online Course?

With online courses (and also with any product), you can offer two kinds of pricing models. You can offer either one or both of the following pricing models:One-time fee — customer buys once and gets lifetime access. There is no further future fees, which a customer has to pay to access the same content.Subscription fee […]

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