Apurva Tripathi, Author at Course Pursuits

Apurva Tripathi

Author Archives: Apurva Tripathi

Sales Funnel Acronyms Explained

Just google for for sales funnel and you’ll see millions of images explaining what a sales funnel is and what it does. There are some sales funnel acronyms, which will used in context make sense but when you see them without a context (for example, someone explaining a Facebook campaign), it might be hard to […]

Using Facebook Page Insights to Improve Performance of your Marketing Plan

If you use Facebook Ads (we highly recommend you should, if not already) to improve the reach to your existing and new potential customers, you’re already on the right path towards building your business. However, if you’re not making use of Facebook Page Insights to optimize your marketing plan and Facebook Ad campaigns, you’re missing […]

Facebook Ads: How to Get Rid of Trolls Forever

While you’re trying to build your online business empire — you’re publishing content, creating ads and doing positive things for yourself and others. However, there is one thing, which can easily get you in negative territory and suck all your energy. Worst of it – it is a recurring phenomenon. It is the trolls! Negative […]

Case Study: This Online Course Creator Created a $20+ Million Income Business and has 20+ Employees

This case study is about an online educator, Shaan Patel, whose company, Prep Expert has done over $20 Million in revenue and and employs more than 20 employees. Shaan founded his company in 2011 when he was 21 years old. A landmark event in the company’s history came in January 2016 (The company, Prep Expert was […]

How Long Should Your Online Course Be?

One of the first question any online course creator has is “how long my online course should be?” Believe me, as you go down the journey of course creation, this question will continue to haunt you. As a course creator, you want to accomplish two things:You want your course to be the best one on the […]

How to Generate Leads for your Online Course using Quiz

You might have seen personality tests in your Facebook feed. Facebook has been cutting down on those, but you can still find them in Facebook and several websites. Can you guess why? Personality tests or Quiz are super easy lead generation methods, which any always work. They may be irritating at times, but are usually funny […]

50+ Words Your Online Course Needs to Boost Sales

What makes people buy? Public and private companies spend millions of dollars researching and implementing ideas that can increase their sales revenue. Universities receive millions of dollars each year in grants to research the psychology behind buying something. A lot of information on what makes people buy is already available for free in the public domain. So, […]

Subscription Fee vs One Time Fee – Which is Better for your Online Course?

With online courses (and also with any product), you can offer two kinds of pricing models. You can offer either one or both of the following pricing models:One-time fee — customer buys once and gets lifetime access. There is no further future fees, which a customer has to pay to access the same content.Subscription fee […]

10 Things I Don’t Like about Teachable

Disclaimer — I use Teachable’s Professional Plan and love Teachable. However, there are a few things in Teachable, wherein I feel there is room for improvement. This post is about highlighting those features, so you can make a decision whether it is the right platform for you.Depending on your needs, it is very likely that […]

Case Study – How to Reinvigorate Sales of a Dead Training Course

One of the reasons we love online marketing is that it’s full of surprises. Just when you’re ready to give up on something, just a minor tweak or experiment brings in a bundle of pleasant surprises. In this article, we’re going to cover a case study on an experiment we did to generate additional revenue from […]